Basic Principles of Survey Question Development

Surveys are a valuable source of evaluation data. Obtaining quality data relies heavily on well-crafted survey items that align with the overall purpose of the evaluation. In this webinar, participants will learn fundamental principles of survey question construction to enhance the validity and utility of survey data. We will discuss the importance of considering data analysis during survey construction and ways to test your survey questions. Participants will receive an overview of survey do’s and don’ts to help apply fundamental principles of survey question development in their own work.