Strategies for Reporting Qualitative Evaluations

Using qualitative data in an evaluation can lead to a deeper understanding of why and how a project works. Quotations and stories can share participants’ lived experiences in their own voices. Still, qualitative information, can be difficult to integrate effectively into an evaluation report. In this webinar, presenters will share strategies for increasing the trustworthiness and transparency of qualitative data, as well as data visualization and design suggestions for communicating qualitative data to multiple stakeholder groups.

Additional Resources

Learn more about qualitative evaluation:

• Guidelines and Checklist for Constructivist (aka Fourth-Generation) Evaluation by Egon Guba & Yvonona Lincoln
• Qualitative Evaluation Checklist by Michael Quinn Patton
• Patton’s 40 Purposeful Sampling Strategies visualized by Sara Vaca
• The Essential Guide to Coding Qualitative Data by Delve

Learn more about increasing trustworthiness in qualitative evaluations:

• Lincoln and Guba’s Evaluative Criteria from the Robert Wood Johnson Foundation’s Qualitative Research Guidelines Project
• Increasing Evaluation Transparency through Positionality Statements blog by Lyssa Wilson Becho
• Transparency in quality research- a checklist by Lori Frohwirch & Sebastian Karcher

Learn more about visualizing qualitative data:

• Qualitative Chart Chooser by Jennifer Lyons and Stephanie Evergreen
• How to Visualize Qualitative Data with Colored Phrases blog by Ann Emery
• Three Tips for Storytelling with Qualitative Data blog by Elizabeth Ricks