Now that you have a good grasp on the content and scope of your one-page report, let’s talk about visual strategies!

Our brains are really talented at detecting patterns and making sense of visual information before our brain has comprehended the meaning of the actual text.  Using these strategies intentionally can help you lead your reader to what you think is most important.

In this video, we talk about visual strategies including using grids, creating an intentional path, creating visual hierarchies, and paying attention to white space. All of these are important in creating a one-page report that will be effective in capturing the attention of your reader while allowing the busy reader to absorb the most pertinent information.




About the Authors

Lyssa Wilson Becho

Lyssa Wilson Becho box with arrow

Principal Research Associate, The Evaluation Center, Western Michigan University

Lyssa is the Director of EvaluATE, she leads the training elements of EvaluATE, including webinars, workshops, resources, and evaluation coaching. She also works with Valerie on strategy and reporting for the ATE annual survey. Lyssa is a principal research associate at The Evaluation Center at Western Michigan University and co-principal investigator for EvaluATE. She holds a Ph.D. in evaluation and has 7 years of experience conducting evaluations for a variety of local, national, and international programs.

Emma Binder

Emma Binder box with arrow

Marketing and Communication Specialist Senior, The Evaluation Center, Western Michigan University

Emma Binder was a Marketing and Communication Specialist Senior at The Evaluation Center at Western Michigan University and was the co-principal investigator for EvaluATE, the evaluation hub for the National Science Foundation’s Advanced Technological Education (ATE) program.

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