This 2011 guide provides an overview of using Google Analytics for ATE evaluations, including results of a benchmarking study.
Google Analytics provides extensive data about the Web presence of ATE projects and centers that can be used as part of their evaluations. This guide reviews the types of data available from Google Analytics and provides guidance about how to use these data for evaluation purposes. Additionally, the ATE Benchmarks Section provides aggregated Google Analytics data from 8 ATE centers.
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