It may be tempting to jump straight to visuals when starting your one-page report, but we suggest starting with a solid foundation. Defining the scope and intentions for your one-page report is important in enhancing its power to communicate data to your readers.
In this video, we will walk through the basic foundations of creating a one-page report. Starting with identifying your targeted audience, then moving on to writing a purpose statement, and prioritizing your one-page report information. We also share a great example from Cole Nussbaumer Knaflic’s book Storytelling with Data.
Lyssa Wilson Becho 
Principal Research Associate, The Evaluation Center, Western Michigan University
Lyssa is the Director of EvaluATE, she leads the training elements of EvaluATE, including webinars, workshops, resources, and evaluation coaching. She also works with Valerie on strategy and reporting for the ATE annual survey. Lyssa is a principal research associate at The Evaluation Center at Western Michigan University and co-principal investigator for EvaluATE. She holds a Ph.D. in evaluation and has 7 years of experience conducting evaluations for a variety of local, national, and international programs.
Emma Binder
Marketing and Communication Specialist Senior, The Evaluation Center, Western Michigan University
Emma Binder was a Marketing and Communication Specialist Senior at The Evaluation Center at Western Michigan University and was the co-principal investigator for EvaluATE, the evaluation hub for the National Science Foundation’s Advanced Technological Education (ATE) program.
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EvaluATE is supported by the National Science Foundation under grant number 2332143. Any opinions, findings, and conclusions or recommendations expressed on this site are those of the authors and do not necessarily reflect the views of the National Science Foundation.